HOW TO WRITE AN SEO BLOG POST TO INCREASE WEBSITE TRAFFIC

Ranking on Google can seem like an impossible task at times for some businesses, and despite your best efforts it still takes persistence and patience. However, well optimised blog posts can put you in good stead for improving your SEO ranking on Google.

Relevant and Engaging Content

Don’t just write any old waffle, know what your readers want to see and cater to that. Your blog posts should be well thought out, compelling and well researched to engage your audience and make them want to come back for more. 

Your content needs to be relevant to your business and niche and has to be something interesting to captivate your readers attention. Otherwise what’s the point?

Use Trending Topics

People want to read about relevant, new topics. Find out what is trending in your niche and write about it, putting your own unique perspective on the situation. 

Post Regularly

Writing one good blog post just isn’t enough. You need to keep on top of a blog to make it worthwhile. Keeping your most recent posts fresh and current is a great way to engage users and encourages them to flick through multiple posts.

Using Keywords

For each blog post, select a unique keyword relating to that topic and boost it throughout the post. As a general rule you ought to be featuring the key phrase every 100 words in some form or iteration. 

You can utilise free chrome extensions to find out what keywords are popular in your country, such as Keyword Surfer (https://chrome.google.com/webstore/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca?hl=en) which tells you the volume of searches per month for a phrase per country, and the cost of PPC for this term as well as other similar search terms and their popularity. 

Using Images

Text heavy blogs can be heavy on the eyes, so break up text with relevant and eye catching imagery to keep your readers entertained and brings the text to life! And adding Alt-Tags to these images that relate to your chosen key phrase will help boost your SEO even further.

You don’t need to go and spend a load of money on expensive imagery, or use poor quality iPhone images, you can find a plethora of free stock images to use on websites such as pexels.com or unsplash.com 

Links

Having good quality links in your post, showcasing your research and giving credible sources for certain information is also an SEO goldmine. Google encourages us to connect with one another and to feed into each other. By using links this will show your credibility and that you are essentially ‘paying your dues’.

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admin December 17, 2019 0 Comments

HOW TO WRITE EFFECTIVE WEBSITE COPY

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Write what they want to see

The absolutely paramount key to successful website copy is writing what your readers want to read. Writing useless jargon that is unrelated to their needs as a potential client is only going to harm your websites conversion rates. Instead of trying to be overly technical, get into the heads of your clients and think about what would impress you if you were in their shoes. 

Arrange your content effectively

Take some time to really think about what is the most important and relevant information that your clients want, and make sure this is the first information they come across. Your website should take users on a continuous journey, and so shouldn’t be disjointed or difficult to navigate. 

Don’t try to be smart

By overcomplicating your copy you can drive customers away. Web copy should be easy to digest, it isn’t a literary piece. You may think you’re impressing readers but it actually has the opposite effect and alienates them. Write your copy as you would speak to your customers normally – keep your copy true to your brand. 

Make sure your layout is optimised

Writing web copy has a unique format to help it convert. Keeping paragraphs on your website to an absolute maximum of 4 sentences is a priority. Additionally, making sure you don’t have any ‘wasted words’ is another important factor. Finally, using a second person voice makes text more appealing to readers – so using the words ‘you’, ‘you’re’ and ‘your’ makes copy more direct and engaging for readers.

Provide visual breaks for readers

Reading solid blocks of text can get boring for readers. By failing to break up text with engaging visuals your web copy can get lost in a solid block of unappealing text. Visuals can include graphics, unique formatting, images, and anything else to help distract the eye to a new element. However, making sure the visuals are relevant and add to the copy is important. Nobody wants to see the same overused stock photos they’ve seen on 10 other websites that day so be creative and use plenty of platforms. For some more unique stock photos take a look at https://unsplash.com/

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admin December 17, 2019 0 Comments

TOP PICKS FOR CHRISTMAS COCKTAIL RECIPES 2019

Top Picks for Christmas Cocktail Recipes

Now that the festivities are upon us, we want to share our favourite Christmas inspired cocktails here at Levitate. From sickly sweet indulgences, to bitter shorts, we’re ready to embrace the festivities with these exciting twists on the originals.

1 Salted Caramel White Russian

For those with a sweeter tooth, this drink is effectively dessert in a glass!

40ml Absolut Vodka

40ml Kahlua

10ml Salted Caramel Syrup

80ml Single Cream

  1. Add kahlua and vodka to your glass. 
  2. Top the glass up with ice.
  3. Pour the cream over the ice.
  4. Top with salted caramel sauce

2 Spiced Gingerbread Espresso Martini

The bitterness from the coffee complements the sweet syrup perfectly to bring you a delicious concoction. 

25ml Absolut Vanilla Vodka

25ml Kahlua

25ml Fresh espresso

5-10ml Monin Gingerbread Syrup

  1. Add all ingredients to a cocktail shaker.
  2. Top the shaker up with ice.
  3. Shake well to create a nice foam.
  4. Pour into a chilled martini glass.

3 A Mexican Christmas

A punchy, exciting twist on an amaretto sour.

50ml Amaretto

25ml Bourbon

25ml Lemon Juice

20ml Sugar Syrup

25ml Egg white

1 birdseye chilli

  1. Add all ingredients to a cocktail shaker (cut the chilli in half)
  2. Top the shaker up with ice.
  3. Shake the cocktail vigorously. 
  4. Strain the cocktail to get rid of the ice.
  5. Shake the cocktail again, this time with no ice (dry shake) for 10-20 seconds.
  6. Serve over ice. Use another chilli and lemon peel to garnish.

4 Rhubarb and Ginger Negroni

A perfectly festive twist on the Italian classic.

25ml London Dry Gin

25ml Campari

25ml Red Vermouth

1 tsp Rhubarb Jam

5ml Ginger Syrup

  1. Combine all ingredients and stir.
  2. Fill glass with ice.
  3. Pour drink over ice. 
  4. Serve with candied rhubarb

5 Cardamom and Orange Martini

One on the bitter side, this martini is perfect for the long winter nights in.

2 Crushed Cardamom Pods

1 ½ tsp Orange Marmalade

50ml Vodka

20ml Cointreau 

15ml Lemon Juice

  1. Add all ingredients to a cocktail shaker.
  2. Fill shaker with ice.
  3. Shake to combine and chill.
  4. Pour drink into a chilled martini glass.
  5. Garnish with a dehydrated orange wheel.

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admin December 9, 2019 1 Comment