The Effects of Lockdown on Business

With lockdown coming to an end, we’ve had some time to reflect on what we’ve achieved as a business during this time. The term ‘achievement’, however, means something completely different as to what it did pre-pandemic. Simply surviving and keeping a steady client base is the new achieving, especially for the creative industry. 

As a company, we’re all well versed to remote working and so fortunately working from home during lockdown hasn’t affect our day to day running. But being isolated as a team always poses problems. From low staff morale, to rubbish Post Office wifi cutting off team calls, lockdown has certainly not been easy.

The key to surviving in such a time is adaptation. Understanding what our consumers needed (in our instance, a surge in e-commerce websites) and gearing our marketing to this was key to ensuring a flow of new clients during this pandemic. Adapting for retail brands meant a fast turnaround in setting up an online shop, if they didn’t have one already. Adapting for restaurants and pubs meant setting up a takeaway business to make sure they were still providing for their customers and preparing for gradual reopening.

Despite the best efforts of some businesses, COVID-19 has close to destroyed their chances of economical recovery. The arts, as a prime example, is suffering a massive hit as theatres are closed indefinitely and actors are unable to rehearse or perform together because of social distancing measures. At such a time it’s important we support each other, and support the struggling industries that are given little chance to adapt.  

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admin July 8, 2020 0 Comments

Why E-Commerce is so Important During the COVID-19 Outbreak

The current global pandemic has affected and will continue to affect practically every aspect of human life – how we interact with one another, how we work and our spending habits. With Europe and the US in critical lockdowns, we no longer have the option to go to the local clothes shop or hardware store for items. So many of these high street shops rely on a thriving premise with face-to-face customers. However, if these businesses are to prevail during this unprecedented global emergency, the need to harness e-commerce to continue making money is greater than ever.

Times are painfully uncertain, we don’t know whether normal life will be put on hold for a month or a year and so we have to accept our new isolation lifestyles for the long run. In the UK, all non-essential shops (i.e clothing, gift shops, homeware etc) are to be closed ‘until further notice’ – but when that is we don’t know. Times are painfully uncertain, we don’t know whether normal life will be put on hold for a month or a year and so we have to accept our new isolation lifestyles for the long run. In the UK, all non-essential shops (i.e clothing, gift shops, homeware etc) are to be closed ‘until further notice’ – but when that is we don’t know.

The nature of deliveries reduces human contact significantly, and so is a safe and viable way for people to still receive every essential they need from the comfort of their own home. Online shopping allows us to keep our distance from others to help prevent the spread of coronavirus by practising social distancing.

By promoting their presence online with an ecommerce store, shops can still make the sales they desperately need to keep themselves afloat and potentially thriving during the COVID-19 outbreak. Making your presence known is easier than ever by utilising social media to inform your local and nationwide customers about your new online store. In times of hardship the need to adapt is hugely important, and by harnessing e-commerce, so many businesses could prevent themselves from folding.

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admin March 28, 2020 0 Comments

Cardiff Restaurants: The Best Restaurant Websites in Cardiff


We’ve reviewed some of the websites of independent restaurants in Cardiff and here is a shortlist of our favourite. Cardiff is a hub of unique restaurants and so we thought we’d share those who are not only excelling in making great food but also in having a stellar online presence!

1. Heaneys

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Heaneys website embodies the restaurant perfectly. Offering a clean, distinct design focusing entirely on their professional and stunning images of both their venue and their food. https://www.heaneyscardiff.co.uk/

2. Le Monde

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Le Monde offers a website exuberating class, perfectly representing their brand. Understated, well-balanced with a meticulous font selection. https://le-monde-restaurant.co.uk/

3. Anna Loka

Anna Loka’s no-nonsense website gets straight to the point. Vibrant, gorgeous food is highlighted on the homepage, enticing visitors as soon as they visit their website. This is a prime example of how to engage potential customers and get them through your doors by utilising your website! https://www.anna-loka.com/

4. The Dough Thrower

The Dough Thrower’s website is everything you want in a pizza restaurant website. It’s rustic and inviting – the second you open the site you’re looking into an authentic pizza oven with the perfect pizza bubbling away. A restaurant’s website that can you make you salivate is definitely doing its job. https://thedoughthrower.com/

5. Porro

Porro’s website feels almost like reading a handmade invitation with gorgeous watercolour-style backgrounds. This website feels unique and personal, all the while upkeeping a classy and clean design. https://www.porrocardiff.com/

Cardiff Restaurants
Cardiff Restaurants

6. The Early Bird

Early Bird’s website is almost as cute as the café itself. From the cute yellow icons filling the page background to their darling logo, this website is short and sweet, and everything it needs to be to sell this café and bakery as well as it can. http://www.earlybirdbakery.co.uk/

Cardiff Restaurants
Cardiff Restaurants

If you’re looking to improve your digital presence or website, get in touch with us today to discuss what we can do for you and a free quote for our services! We offer a 20% discount on all of our services to other Cardiff-based businesses. https://levitated.co.uk/contact-us/ #cardiffsmallbusinesses

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admin January 6, 2020 1 Comment