Everyone is talking about SEO – but what does it really mean? SEO is simply search engine optimisation. This means enhancing your website to make it more ‘Google’ friendly in an attempt to rank higher than your competitors in the market when people search for your relevant businesses. There are thousands of algorithms, but here are just a few achievable and simple tips to help boost your business on Google.
1 – Blog Posts
Posting relevant, regular content via a blog medium can help boost your SEO monumentally. You can do so much with blog posts – by introducing keywords and relevant links you can impact your search engine ranking positively.
Additionally, having a successful blog following increases the traffic to your website and user engagement which also boosts your SEO ranking massively. The longer people stay on your page the more of a positive effect the traffic will have on your SEO score. So writing engaging posts that people are more inclined to read till the end will be even more effective than just simple clickbait.
2 – Strong Social Media
Being active on social media is a crucial element of running any business. In addition to this helping promote a business’s online presence, this can also help increase an SEO ranking on google too. If links to a website are shared via social platforms this can increase its SEO rankings.
3 – Fix any broken links
Broken links on a website can be extremely harmful to SEO rankings as it renders your website less current and less relevant.
You can address this issue in a couple of ways. First, you can spend the time yourself going through every link on your website to ensure they are relevant – but if you have a large site with a lot of hyperlinks this could take up a lot of time! In this instance you can use tools such as Dead Link Checker to be immediately notified when a link on your website goes dead so that you can address it straight away without having to scour through your site to find it.
4 – Mobile Optimise
Without optimising your website for mobile, there’s very little point in having a website as over half of google searches come from mobile devices. Therefore, optimisation is key to increase engagement and how user-friendly your website is. If it is not mobile optimised then you will detriment your google ranking significantly. When considering your website design, make sure that you make mobile optimisation a priority
5 – Keywords
Using keywords can really help boost your rankings if done correctly. Don’t go overboard and fill your website with keywords that people will search when searching for your services or products, but make them fit into sentences contextually. Even change image tags to include keywords to help your website’s ranking.
There are a few keyword market research tools which allow you to find out what keywords are most regularly searched in your business field to help you along the way such as SEMrush.