{"id":2625,"date":"2020-02-17T12:00:24","date_gmt":"2020-02-17T12:00:24","guid":{"rendered":"https:\/\/levitated.co.uk\/?p=2625"},"modified":"2022-09-23T13:01:46","modified_gmt":"2022-09-23T13:01:46","slug":"how-to-write-effective-website-copy","status":"publish","type":"post","link":"https:\/\/levitated.co.uk\/how-to-write-effective-website-copy\/","title":{"rendered":"HOW TO WRITE EFFECTIVE WEBSITE COPY"},"content":{"rendered":"\n

Write what they want to see<\/strong>
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The absolutely paramount key to successful website copy is writing what your readers want to read. Writing useless jargon that is unrelated to their needs as a potential client is only going to harm your websites conversion rates. Instead of trying to be overly technical, get into the heads of your clients and think about what would impress you if you were in their shoes. 
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Arrange your content effectively<\/strong>
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Take some time to really think about what is the most important and relevant information that your clients want, and make sure this is the first information they come across. Your website should take users on a continuous journey, and so shouldn\u2019t be disjointed or difficult to navigate. 
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Don\u2019t try to be smart<\/strong>
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By overcomplicating your copy you can drive customers away. Web copy should be easy to digest, it isn\u2019t a literary piece. You may think you\u2019re impressing readers but it actually has the opposite effect and alienates them. Write your copy as you would speak to your customers normally – keep your copy true to your brand. 
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Make sure your layout is optimised<\/strong>
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Writing web copy has a unique format to help it convert. Keeping paragraphs on your website to an absolute maximum of 4 sentences is a priority. Additionally, making sure you don\u2019t have any \u2018wasted words\u2019 is another important factor. Finally, using a second person voice makes text more appealing to readers – so using the words \u2018you\u2019, \u2018you\u2019re\u2019 and \u2018your\u2019 makes copy more direct and engaging for readers.
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Provide visual breaks for readers<\/strong>
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Reading solid blocks of text can get boring for readers. By failing to break up text with engaging visuals your web copy can get lost in a solid block of unappealing text. Visuals can include graphics, unique formatting, images, and anything else to help distract the eye to a new element. However, making sure the visuals are relevant and add to the copy is important. Nobody wants to see the same overused stock photos they\u2019ve seen on 10 other websites that day so be creative and use plenty of platforms. For some more unique stock photos take a look at https:\/\/unsplash.com\/<\/a>. 
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Write what they want to see The absolutely paramount key to successful website copy is writing what your readers want to read. Writing useless jargon that is unrelated to their needs as a potential client is only going to harm your websites conversion rates. Instead of trying to be overly technical, get into the heads […]<\/p>\n","protected":false},"author":1,"featured_media":2626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nHOW TO WRITE EFFECTIVE WEBSITE COPY - Levitate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/levitated.co.uk\/how-to-write-effective-website-copy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOW TO WRITE EFFECTIVE WEBSITE COPY - Levitate\" \/>\n<meta property=\"og:description\" content=\"Write what they want to see The absolutely paramount key to successful website copy is writing what your readers want to read. 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