{"id":3487,"date":"2024-01-16T15:46:29","date_gmt":"2024-01-16T15:46:29","guid":{"rendered":"https:\/\/levitated.co.uk\/?p=3487"},"modified":"2024-01-16T15:47:44","modified_gmt":"2024-01-16T15:47:44","slug":"what-are-the-most-effective-digital-marketing-channels","status":"publish","type":"post","link":"https:\/\/levitated.co.uk\/what-are-the-most-effective-digital-marketing-channels\/","title":{"rendered":"What are the most effective Digital Marketing Channels?"},"content":{"rendered":"\n

In an increasingly online world, digital marketing provides some of the best methods to get your products or services to the best possible audience.<\/p>\n\n\n\n

Doing so will help increase and secure brand awareness, as well as building trust and credibility, and ultimately in generating sales for your business. <\/p>\n\n\n\n

In this article, we\u2019ll introduce you to 3 of the most powerful digital marketing channels. <\/p>\n\n\n\n

    \n
  1. Search Engine Optimisation (SEO)<\/li>\n\n\n\n
  2. Social Media Marketing<\/li>\n\n\n\n
  3. Email Marketing <\/li>\n<\/ol>\n\n\n\n

    Social Media Marketing<\/strong><\/h2>\n\n\n\n

    Social Media Marketing is used by businesses of all sizes, from massive global corporations like Amazon and Apple to small localised businesses to reach potential customers.<\/p>\n\n\n\n

    Using Social Media Marketing allows businesses to discover, engage with and build relationships with their customers.<\/p>\n\n\n\n

    Businesses without Facebook, Instagram, LinkedIn, X (Twitter) or TikTok are likely missing out on a pretty low cost way to connect with potential customers. <\/p>\n\n\n\n

    It has been found to be one of the most efficient ways to create devoted brand advocates and one of the best ways to increase leads and\/or sales. <\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Social Media Marketing is possibly the most universal channel for Digital Marketing. Whatever industry you operate in, there is a social media strategy that would suit you. <\/p>\n\n\n\n

    Here are the 3 golden rules for Social Media Marketing.<\/p>\n\n\n\n

      \n
    1. Posting as frequently as possible is crucial, weekly at the minimum but daily or multiple times a day is even better.<\/li>\n\n\n\n
    2. Create engaging content that is more than just promoting products\/services but rather creating content that invites engagement from viewers. Free giveaways for someone who liked or commented on your post is a good example of this. <\/li>\n\n\n\n
    3. Experiment! Try different formations of words, different times of posting, different balances of text and images and see which get the most engagement. Refine your posts to be as effective as possible in getting attention, comments, likes, and shares. <\/li>\n<\/ol>\n\n\n\n

      Search Engine Optimisation (SEO)<\/strong><\/h2>\n\n\n\n

      SEO is a process that aims to make your website rank higher in search engines like Google or Bing. It is a process which involves optimising the website itself as well as posted content to appear to the search engine \u201cbots\u201d as belonging to a high-quality, premium website, therefore pushing it higher up in their search rankings.<\/p>\n\n\n\n

      So how do you make sure the site is SEO optimised? Chiefly by thoroughly and regularly checking the site for any broken links or slow loading content, you can ensure that the bots do not penalise your site and its ranking. <\/p>\n\n\n\n

      \"This<\/figure>\n\n\n\n

      Like Social Media Marketing, frequent content is king. By consistently creating high-quality, relevant content (such as blog posts) it drives up the site’s search visibility by appealing to the bots. This all organically improves traffic to your site.  <\/p>\n\n\n\n

      As organic search discovery is one of the top methods in which people discover and access websites, utilising proper SEO is crucial in ensuring as many potential customers can find your site as possible, driving up your sales. <\/p>\n\n\n\n

      Email Marketing<\/strong><\/h2>\n\n\n\n

      Email Marketing is the most direct Digital Marketing channel which often proves to be the most financially rewarding. It is estimated by Litmus<\/a> that on average email marketing delivers a return on investment of $36 (approx \u00a328.43) for every $1 (approx \u00a30.79) spent. <\/p>\n\n\n\n

      The first step in an email marketing campaign is collecting emails of interested parties. You need to turn visitors to your site into subscribers of your newsletter. Having a pop-up when someone first enters the site as well as signup opportunities throughout the site is the best way to do this. You want to provide a clear value proposition and advertise content and\/or offers that only subscribers can benefit from. This will encourage people to signup to your email campaign. <\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      By using a service such as \u201cMailChimp\u201d or \u201cActive Campaign\u201d you are able to segment your customers and target them more specifically. You could do this by geographic area, age group or interest in a specific range of products\/services, further increasing the chance of positive responses from your email campaign. <\/p>\n\n\n\n

      Email Marketing is a great way to forge relationships with customers and encourage brand loyalty and repeat business. <\/p>\n\n\n\n

      If you are interested in Social Media Marketing, Search Engine Optimisation, Email Marketing or other methods of Digital Marketing, Levitate works closely with Rebel Lion Advertising<\/a> and would highly recommend. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

      In an increasingly online world, digital marketing provides some of the best methods to get your products or services to the best possible audience.<\/p>\n","protected":false},"author":1,"featured_media":3490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nWhat are the most effective Digital Marketing Channels? - Levitate<\/title>\n<meta name=\"description\" content=\"In an online world, digital marketing provides some of the best methods to get your products or services to the best possible audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/levitated.co.uk\/what-are-the-most-effective-digital-marketing-channels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are the most effective Digital Marketing Channels? 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